Enter The World Of
ALOHAS
📍 Barcelona, Spain
ALOHA S (stylized as ALO HAS / ALOHAS) is a Barcelona-based fashion and footwear brand known for trend-driven yet timeless designs made with a pre-order and on-demand model to reduce overproduction. Originally launched as an espadrille brand inspired by Mediterranean summers and Hawaiian leisure culture, ALOHAS has since expanded into shoes, apparel, and accessories that balance contemporary style with responsible production. The brand is especially recognized for its modern sandals, boots, and statement footwear produced in Spain and Portugal. ALO HAS was founded in 2015 by Alejandro Porras, a Spanish entrepreneur who launched the brand while living in Hawaii. The brand name reflects that origin story, blending “Aloha” culture with European craftsmanship. Porras built ALOHAS around the idea of slowing fashion down through pre-orders, encouraging conscious consumption while still delivering trend-forward design.
