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BLUE ELEPHANT

📍 Seoul, South Korea

BLUE ELEPHANT is a contemporary Korean eyewear brand built around the creativity of “imagineers,” drawing inspiration from 1970s American classic and vintage design and reinterpreting it through a modern lens. The brand collaborates with muses, icons, influencers, and artists across different fields, and is known for trend-forward frames and sunglasses at accessible pricing that resonate strongly with younger consumers. BLUE ELEPHANT was founded in 2019 as an online brand and quickly gained popularity in Korea and Japan for its trendy designs and affordability. The brand’s corporate listing identifies Jinwoo Choi as CEO.

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