Enter The World Of
KRAVE BEAUTY
📍 New York City, New York
KraveBeauty is a skincare brand founded in 2017 by Korean-born beauty influencer and educator Liah Yoo, created to help overwhelmed consumers “Press Reset” on overcomplicated routines with simple, barrier-first formulas that focus on what skin actually needs instead of trends. The brand uses its products, campaigns, and venture studio Press Reset Ventures to challenge hyper-consumerist beauty norms, advocate for slower, more intentional consumption, and reduce environmental impact across the value chain.
44 Products
