The Brand
Susa Musa
London, UK
Susamusa (susamusalondon.com) is a London-based slow fashion label founded in 2020 by Iranian designer Asal Tehrani, evolving from her Depop vintage shop into timeless, vintage-inspired womenswear using deadstock and vintage fabrics to create sustainable pieces like the Gina silhouette and Suri dress influenced by Persian partywear and 90s aesthetics. Worn by celebrities including Bella Hadid, Kendall Jenner, and Addison Rae, the brand has saved over 70 million gallons of water through responsible production with London manufacturers, focusing on limited drops and seasonless designs for longevity.
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