APPARIS is a New York–based sustainable fashion brand best known for its bold, high-impact vegan faux fur outerwear, along with accessories, knitwear, ready-to-wear, and home pieces. The label set out to prove that faux fur can be both glamorous and ethical, combining a Parisian sense of style with New York energy. APPARIS positions its designs as elevated essentials made with innovative materials and crafted to last beyond short-term trends, while emphasizing cruelty-free fashion and a modern approach to conscious wardrobe building. APPARIS was founded by French fashion industry veterans Amélie Brick and Lauren Nouchi, who left roles in luxury fashion houses to build a more ethical, animal-free alternative in outerwear and essentials. Early on, they sold vegan clothing in a small boutique in Brooklyn, and their own faux fur jacket quickly became the standout product, launching the brand into cult status. Their French heritage and luxury background are central to the brand’s identity, shaping its balance of statement style and conscious design.