Krave Beauty
KraveBeauty is a skincare brand founded in 2017 by Korean-born beauty influencer and educator Liah Yoo, created to help overwhelmed consumers “Press Reset” on overcomplicated routines with simple, barrier-first formulas that focus on what skin actually needs instead of trends. The brand uses its products, campaigns, and venture studio Press Reset Ventures to challenge hyper-consumerist beauty norms, advocate for slower, more intentional consumption, and reduce environmental impact across the value chain.
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